Looks like Kellogg’s has found themselves in a heap of trouble. One Million Moms, the group that famously targeted JCPenney for using Ellen DeGeneres, Emmy-winner, lesbian and human being, as their spokesperson, has now taken issue with Kellogg’s for a recent Pop Tart commercial. In the ad, a mom Pop Tart and a Dad Pop Tart are looking over their new baby Pop Tart. Then a nurse comes in for a feeding, insinuating that she’s just going to eat the baby Pop Tart. The mom, seeing this, says “Aw, jam it!” Because nobody wants their baby Pop Tart to get eaten by a nurse.
They wrote the following message on their website:
“Kellogg’s new Pop Tart commercial includes a double entendre that is inappropriate and unnecessary. Foul language or the implication of it is not needed in this commercial, but that is exactly what Kellogg’s intended with their play on words.
Kellogg’s should be more responsible in their marketing decisions. Let them know that as a parent and consumer you are offended the company cares more about financial gain than the impression made on our children.
Kellogg’s executives apparently don’t care about what children hear as long as it puts money in their pockets. Everyone knows kids repeat what they hear. This is weak marketing, and Kellogg’s should have the corporate responsibility to not use an age old euphemism that offends families.”
They are asking other moms to contact Kellogg’s immediately if they are also enraged by the commercial so it can be pulled or at least have the last line removed.