SIGNED, VH1’s new music competition show featuring Rick Ross, The-Dream and Roc Nation senior VP of A&R/artist management Lenny S, will premiere on July 26 at 9 p.m. ET/PT. The show is set to have 8 episodes, each consisting of an hour showcasing creatives in Atlanta as they seek to develop unsigned hip-hop and R&B artists.
“Three of the biggest bosses in music coupled with the raw talent of the contestants makes for a fresh new take on a competition series. We can’t wait for fans to experience this authentic and compelling journey,” said Nina L. Diaz, executive VP, head of unscripted at MTV, VH1 and Logo, in a release announcing the series’ premiere. VH1 is partnering with MGM Television for SIGNED.
The aspiring artists will be put through auditions, skill-building workshops and challenges with some facing elimination upon moving their way up to a finale performance showcase.The contestants will participate in personal sessions with Ross, The-Dream and Lenny S that will also feature surprise collaborators such as DJ Khaled, Meek Mill and Bangladesh. The goal is to gain an opportunity to be signed to Ross’ Maybach Music, The-Dream’s Radio Killa Records or Roc Nation.